World Cancer Day
World Cancer Day is observed on February 4 to raise awareness of cancer and to encourage its prevention, detection, and treatment. World Cancer Day was founded by the Union for International Cancer Control (UICC) to support the goals of the World Cancer Declaration, written in 2008. The primary goal of the World Cancer Day is to significantly reduce illness and death caused by cancer by 2020.
World Cancer Day aims to save millions of preventable deaths each year by raising awareness and education about cancer, and pressing governments and individuals across the world to take action against the disease.
UICC continues to expand on the success and impact of the day and is committed to ensuring that year-on-year the event is seen and heard by more people around the world. We do this through working directly with our members to develop a campaign that serves their differing organisational priorities; this is achieved through a two-pronged strategic approach:
- UICC provides support through the development of tools and guidance to encourage its member organisations to run local cancer awareness campaigns that are aligned and adapted to the global World Cancer Day message.
- On an above-country level, we work to secure and support digital, traditional and social media opportunities to raise public awareness of the day. Through the continued support of our membership and key partners, World Cancer Day is beginning to firmly cement itself in calendars across the world.
The 2015 campaign will be articulated around four key areas of focus:
- Choosing healthy lives
- Delivering early detection
- Achieving treatment for all
- Maximising quality of life