World Tourism Day

United Nations’ (UN) World Tourism Day, which is on September 27 each year. The day aims to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic values.

World Tourism Day

Its purpose is to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value. The event seeks to address global challenges outlined in the United Nations Millennium Development Goals (MDGs) and to highlight the contribution the tourism sector can make in reaching these goals.

World Tourism Day is celebrated with appropriate events on themes selected by the UNWTO General Assembly, on the recommendation of the UNWTO Executive Council. The UNWTO Secretary-General issues a message each year to mark the occasion and chairs the official celebrations.

Tourism has experienced continued growth and deeper diversification to become one of the fastest growing economic sectors in the world. ‎Modern tourism is closely linked to development and includes more new destinations for tourists. These dynamics turned tourism into a key driver for socio-‎economic progress.‎ Tourism has become one of the major players in ‎international commerce, and represents at the same time one of the main income ‎sources for many developing countries.

The UNWTO decided in late September 1979 to institute World Tourism Day, which was first celebrated on September 27, 1980. September 27 was chosen as the date for World Tourism Day because that date coincided with an important milestone in world tourism: the anniversary of the adoption of the UNWTO Statutes on September 27, 1970.

The UNWTO believes that the date for World Tourism Day is appropriate because it comes at the end of the high tourist season in the northern hemisphere and the start of the tourist season in the southern hemisphere, when tourism is of topical interest to many people worldwide, particularly travelers and those working in the tourism sector. Each year has a different theme – for example, “Tourism – Celebrating Diversity” was designated as the theme for 2009, with Ghana as the event’s host country for that year.

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